Các nhượng quyền McDonald’s tại Trung Đông đối đầu với cuộc chiến giữa Israel và Hamas.
Nguồn: https://aljazeera.com
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– McDonald’s franchises in the Middle East have taken opposing sides in the Israel-Hamas conflict.
– Franchises in Muslim countries have disavowed McDonald’s Israel for providing free meals to the Israeli military.
– Franchises in Saudi Arabia, Oman, Kuwait, UAE, Jordan, Egypt, Bahrain, and Turkey have distanced themselves from McDonald’s Israel and pledged over $3 million to support Palestinians in Gaza.
– McDonald’s Israel faced backlash and made its Instagram account private.
– The case of McDonald’s highlights the challenges global brands face in navigating geopolitical dynamics and addressing social and political issues.
– The “Golden Arches theory of conflict prevention,” which suggests that countries with well-established McDonald’s outlets don’t go to war, has been discredited.
– McDonald’s is not the first global brand to be embroiled in controversy related to the Israel-Palestine conflict. Other brands, like Unilever and Zara, have faced similar situations.
– Major brands have also faced controversies regarding human rights issues in countries like China.
– The incident with McDonald’s reflects how politics permeates everything, despite the idea that capitalism and trade could suppress nationalism and fervor.
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