Năm 2018, Apple đã xem xét mua Bing từ Microsoft.

Nguồn: https://cnbc.com

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– Apple considered buying the Bing search engine or making a joint venture with Microsoft in 2018, according to recently unsealed testimony from Apple’s head of machine learning and former Google executive.

– The reason behind this consideration was Apple’s potential use of Bing to return answers to some Siri queries and power other iPhone and Mac features, as an alternative to using Google.

– Apple currently receives up to $19 billion per year from Google to be the default search engine on its products.

– The deal with Microsoft did not proceed, and it was believed that Apple CEO Tim Cook informed Microsoft of the decision.

– The testimony was taken as part of the Department of Justice’s ongoing antitrust case against Google, with the aim to prove that Google has monopolized the search market through licensing deals and contracts.

– Testimony from DuckDuckGo CEO Gabriel Weinberg suggested that Apple was serious about using a rival search engine for some default settings.

– Apple executives have stated that they chose Google as the default search engine because it is the best, not solely due to financial considerations.

– The testimony also revealed internal deliberations at Apple to improve Siri and Spotlight, both of which can use Apple’s technology before forwarding queries to Google.

– The possibility of Apple developing its own search engine was discussed, but no decision has been made, as it would be a costly endeavor.

– Talks between Apple and Microsoft discussed potential partnerships and even the option of Apple acquiring Bing. Microsoft also offered revenue-sharing options.

– Despite the discussions, Giannandrea expressed skepticism about Bing’s potential improvement over Google and concluded that Apple’s users would not benefit from it.

– The testimony also covered Giannandrea’s work at Google, where he discussed Apple’s attempt to obtain search data from Google as part of their deal.

– Apple and Microsoft have not commented on the testimony.